The new bike, which was already showcased in the seventh episode of the Ducati World Premiere 2023, is a complete renovation of the iconic model that maintains the original energy and spirit of the Scrambler family that has made it a worldwide success.

The new Ducati Scrambler features a captivating and modern design that is accessible and safe for everyday use. It is dedicated to those who seek freedom and wish to express their lifestyle through their choices. The production of the first unit was celebrated at the new Finitura e Delibera Estetica building, where CEO Claudio Domenicali christened the bike.

The new Scrambler offers customization possibilities that go beyond the previous model, thanks to the new Icon tank. The cover of the coloured portion can be easily replaced, as can the mudguards, rim tags and headlamp covers. The new model comes in nine colours, including three basic colours and six other options available as an accessory kit.

With a weight reduction of 4 kg, the new Ride-by-Wire and Quick Shift accessory, the Ducati Scrambler offers a brilliant and safe ride. The bike is more modern, digital, and technological thanks to Riding Modes, Ducati Traction Control, and the new colour TFT dashboard. All these features maintain the simplicity and authenticity that have always represented essential values for all Ducati Scrambler enthusiasts.

The new Scrambler comes in three models – Icon, Full Throttle, and Nightshift. All models offer a relaxed riding position and low weight, providing enthusiasts of all experience and abilities with great riding pleasure, both in urban journeys and on trips out of town. The Scrambler family has always been a fan favourite, and the new generation is set to continue that legacy.