Harley-Davidson, in the midst of celebrating its 120th anniversary in 2023, is already looking ahead to next year. The recently concluded 2023 Harley Homecoming event was a resounding success, featuring live music, food, beverages, and a wide range of Harley motorcycles for enthusiasts old and new.

During a panel discussion at the Harley-Davidson Museum, CEO Jochen Zeitz, alongside vice presidents Bill and Karen Davidson, made a significant announcement. Zeitz revealed the dates for the 2024 Harley-Davidson Homecoming, which will take place from July 25 to 28 in Milwaukee.

While the 2023 event marked an important milestone, Zeitz also disclosed plans for a tribute to the iconic Willie G. Davidson in 2024. The Davidson family expressed their gratitude and excitement about the Homecoming being held in his honor.

This annual event aligns with Harley-Davidson's broader strategy of hosting a major motorcycle rally in Milwaukee every year. The company aims to foster a sense of community and attract future riders by bringing together Harley enthusiasts and individuals who may be new to the world of motorcycles.

Music plays a significant role in creating a sense of unity, as evidenced by the Veterans Park ticketed two-day music festival held during the 120th Anniversary Homecoming. While most of the festival was free of charge, the concerts at Veterans Park reportedly sold out with all 45,000 tickets taken. Official attendance figures for the overall festival are yet to be released.

As for next year's music festival headliners, official announcements are still months away. However, Harley fans can already mark their calendars and begin planning for another memorable Homecoming experience in 2024.

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