The Great Depression began a few months after the introduction of their 740CC model.
Harley-Davidson’s sales fell from 21,000 in 1929 to 3,703 in 1933. Despite this, Harley-Davidson unveiled a new lineup for 1934, which included a flathead engine and Art Deco styling.
In order to survive the remainder of the Depression, the company manufactured industrial powerplants based on their motorcycle engines.
They also designed and built a three-wheeled delivery vehicle called the Servi-Car, which remained in production until 1973.
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