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Want to check out Ducati’s 2022 lineup in person? The Ready 4 Red tour can help!
With this year’s MMIC motorcycle show circuit canceled, Canadians have missed out on their usual opportunity to ogle manufacturers’ lineups at the mid-winter meet-ups, and that’s too bad. These days, with dealer inventory limited, it’s often difficult to see all of a manufacturer’s new models in one place at one time.
Ducati’s Ready 4 Red tour is a chance for you to do that—to go over Ducati’s latest models. The brand’s bigwigs have decided to truck the latest Ducs across Canada (one BC stop, two Alberta stops, an Ontario stop and two Quebec stops) to show off the latest from Bologna. Previously, this event ran in the US; this is the first time we see it here in Canada.
The Ducati press release gives us an idea of what to expect:
“Get an exclusive, up-close preview of the new bikes before they hit showrooms. Meet the Ducati North America team in a city near you to ask any questions you’ve been itching to ask, all while enjoying antipasti, refreshments, and music. Each stop will provide a unique experience for all guests, so no two stops are the same!
The Ducati team will present the new product, starring the highly anticipated DesertX, which exudes exploration, fun, and off-road capability. Just one look, and you’ll be transported to the atmosphere of the Dakar Rally.
The evolution of speed continues with the new Panigale V4 S with structural and technological enhancements that provide exhilarating excitement and easier riding on the track for pro-riders and amateurs alike.
There’s a new fighter in town! And make it double. The Streetfighter V2, a sport naked with a one-of-a-kind character, will provide the right dose of power to ensure feisty performance and maximum riding fun. Meet its stylish sibling, the most adrenaline-pumping naked bike to ever roll its wheels off the production line in Borgo Panigale, the Streetfighter V4 SP. This bike stands out from the pack with a special livery inspired from the bikes used during MotoGP and SBK pre-season testing.
Those riders with a taste for sportiness will be excited to get to know our Multistrada V4 Pikes Peak. A bike developed to bring sporty qualities to the extreme, resulting in a bike that is sharp, precise, and effective on those twisty roads and on the track. Rediscover the versatility of the Multistrada V4 S Travel & Radar. With its smooth V4 engine and adaptable riding modes that will take you from adventurous rides on mixed terrain to long journeys in maximum comfort, ruling all roads has never been easier.”
So, you might not see all the lineup at these events, but you should see the newest machinery when you attend Ready 4 Red. If you head over to YouTube, you can see quite a few videos from people who’ve attended these events. It seems that, along with the bikes, there’s a fun social aspect, with catering involved and the chance to hang out with fellow Ducatista.
See the tour schedule below. Ducati says that “Out of concern for our guests, we will be abiding by local COVID-19 guidelines as outlined by local ordinances. Requirements will vary based on location.”
To register free of charge, check out this Eventbrite link.
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