Ducati announces its entry into WEB 3.0 in partnership with NFT PRO™, the number one corporate white-label NFT solution for global brands. Upcoming Ducati projects will be deployed using Ripple, the leading blockchain partner providing technical support on the ultra-fast, low-cost, and carbon-neutral XRP Ledger (XRPL) blockchain.

With this partnership, the Bologna-based motorcycle manufacturer confirms the importance of the digital world for the experiences it offers its fans. Over the next few months, a series of WEB 3.0 activities will be developed through the creation of new digital aggregation spaces, NFT collections and opportunities to participate in the new activities typical of the WEB 3.0 universe, already relevant in the cryptocurrency community.

Claudio Domenicali, Ducati CEO, declared: “Entering WEB 3.0 is another way to get closer to the Ducatisti community by further extending the number of services offered to them. It also represents an opportunity to meet and make ourselves known to a new community of NFT enthusiasts, giving them the opportunity to live unique Ducati-style experiences and collect the digital assets that we will develop exclusively for this new dimension of the brand."

Christian Ferri, CEO of NFT PRO™, said: “The opportunity to work with such an iconic motorcycle brand is a dream come true for us. I am a passionate rider myself, so we felt like kids in a candy store developing a strategy to introduce the brand to a whole new audience. We’re extremely proud to be a critical part of Ducati’s NFT launch and look forward to creating more cool projects for their fans to engage with.”

Since the first generation of digital services, Ducati has been a pioneer in embracing new technologies to engage, entertain and nurture the passion of the large community of its fans around the world. Some examples of Ducati's first digital era are the sale of the first motorcycle online on January 1, 2000, the creation of a blog dedicated to an exchange of views between Ducatisti and the company's top management (Desmoblog) or chats with Ducati Corse riders.

With the evolution of the technology and services available, the company then extended its offer by taking advantage of every opportunity, starting with the entry into the world of social media with the opening of the official channels that today are a place of meeting and dialogue with millions of fans. The development of connectivity systems then provided an important opportunity to create applications for smartphones that communicate with the Borgo Panigale motorcycles, allowing Ducatisti to configure their vehicle, record performance or follow navigation instructions. Finally, the availability of MyDucati, an application that creates a direct connection between Ducatisti, Official Dealers and Ducati itself, strengthening the relationship with enthusiasts and personalizing their experience with the brand.

The entry into the WEB 3.0 world therefore represents the natural evolution of Ducati's digital strategy towards an experience that, while maintaining the pleasure of riding a motorcycle and sharing one's passion with other members of the community at the centre, will also be able to take advantage of new products and services created in collaboration with a reference player in this world such as NFT PRO™.

More details will be revealed in the coming months as Ducati releases new digital services and goods.

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