The Experience Electric tour gives motorcyclists an opportunity to sample Zero motorcycle in the form of a guided ride out.

The 2023 tour starts in the south west, with dates at Oily Rag and Fowlers over the Easter weekend, before the MCN Festival of Motorcycling in May. The tour then goes south to three biking hotspots in the form of the Route 1066 Café, the Sammy Miller Museum and Loomies Café over the weekend of 19-21 May.

Further dates to cover other regions are currently being planned for the summer months and will be announced when confirmed.

Each event features a selection of models from the Zero Motorcycles range, including the FXE Supermoto, SR/S sports tourer and the new-for-2023 DSR/X.

Dale Robinson, Zero Motorcycles’ UK Country Manager, said: “It’s great to be back with the tour for what is our sixth year. It’s always a highlight of my year, seeing experienced bikers in particular grinning after their first ride on an electric motorcycle, and I am sure we’ll create many more converts in 2023!

“This year we are focusing the Experience Electric tour on biker hotspots, with our dealer network able to accommodate riders who want a more traditional demo ride. As well as these dates in April and May, we are currently putting together a schedule for the summer and autumn months, which will take us to other parts of the country.”

Pre-booking is encouraged, and reservations can be made here. Those signing up in advance receive a commemorative gift on the day.

Zero Motorcycles 2023 UK Experience Electric Tour

• April 7 Oily Rag, Gloucester
• April 8 Fowlers, Bristol
• April 9 Fowlers, Bristol
• May 13 MCN Festival, Peterborough
• May 14 MCN Festival, Peterborough
• May 19 Route 1066 Café, Robertsbridge
• May 20 Sammy Miller Museum, New Milton
• May 21 Loomies Café, Alton

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