Harley-Davidson reported a further decline in sales for the first quarter of 2019, and the results are not encouraging: a drop of 3.8 percent worldwide and 4.2 percent in the U.S. (with a 3.3 percent drop worldwide compared to the same time the previous year).
Harley-Davidson is moving in the general trend of the decline of the U.S. moto industry, where sales decreased by 4.7% in Q1 2019.
Some are seeing it as a win for the company.
Harley-Davidson sales by region (Q1 - 2019):
Other interesting points:
Now it’s like a transitional period for Harley-Davidson. The manufacturer is currently focused on the global market, not only on the U.S. There is also a More Roads plan to expand brand’s range and attract new riders.