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The previous brand became famous for the first 100 years of our life, and also for the anniversary celebration, also became famous in this big year, which came in 2023, and in 2023, it increased by 3.1% per year, and that matches me. of 200,000 units, says the largest in market history.
Markus Flasch, Director of BMW Motorrad, was appreciated by customers for trust and pleasure in 2023 for figures that raise and captivate that the Still La Numero Uno A Nivel Mundial brand in the premium motorcycle and scooter segment demonstrates a very large number of its successful strategic orientation.
Latin America consolidates as BMW territory
With approximately 26,000 units sold, Latin America consolidates itself as one of the markets with the greatest love and affection for the Bavarian brand, positioning itself as a regional sales leader and a key focus for the brand. All this has made countries such as Brazil, Colombia, Mexico strategic points of sales, distribution and assembly of the brand, with Brazil being one of the most prominent as it is home to the BMW Motorrad plant, achieving an impressive sales figure of 14,106 motorcycles.
For its part, Mexico also achieved significant growth, selling 7,088 motorcycles for the first time, and ranks 11th among the most important markets in the world. BMW Motorrad will sell 795 units in Argentina in 2023, strengthening the brand's presence in the country.
These are the favorite models on sale
BMW's catalog offers a wide range of motorcycle models and styles, but the ones that have contributed the most to this success are the Adventure and Sports models, which are the ones most popular with the general public, only the R 1250 boxer models. The GS and R 1250 GS Adventure also sold around 56,000 units, as well as the new R 1300 GS with 4,528 units, which goes on sale from November 2023.
The sports models also attracted attention for their performance, design and riding dynamics, and this year reflected the positive sales trend with just 11,442 units sold of the S 1000 RR claiming leadership in the super sports motorcycle segment. while the M 1000 R exceeded all expectations with 3,655 units delivered to customers.
The world of electric vehicles is no obstacle for BMW
Although this segment is constantly growing, BMW is consolidating with a 70% share of the global all-electric car market. One of the models that consolidated its leadership is the CE 04, which sold 7,177 units, exceeding expectations. compared to last year - 44%. At the same time, models such as the C400 GT and C400 X scooters also joined this celebration with sales growth of 17%.
There is no doubt that 2023 has been a very good year for the German brand: not only has it consolidated in several segments, but it has also demonstrated why it is one of the premium brands in the world, offering more and more products with excellent quality and performance. 2024 augurs very well because, according to Stefan Reiff, Sales and Brand Director, the goal is clear: records must be broken.
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