This week we published key facts from the financial report of Harley-Davidson, in which it announced a downturn in sales and the upcoming closure of its Kansas City, MO, factory. At the same time, Polaris (the founder of Indian Motorcycles and Slingshot) presented its financial report, which is much more positive. Overall sales revenue in 2017 was up from $4.516 billion to $5.428 billion. Motorcycle sales made up 11% of Polaris’ sales income, and they were up 7% for the year (excluding Victory).
Year over year, Indian motorcycle sales are on the increase, while Slingshot numbers have doubled. International motorcycle sales are up 14%, which is also a positive news for the American manufacturer.
Polaris’ motorcycle segment sales in the fourth quarter totaled $103 million, a decrease of 2% compared to the fourth quarter of 2016, but we need to make a little correction. 2016 included $25 million of Victory Motorcycle wholegood, accessory and apparel sales. In the fourth quarter, the net profit from the sale of motorcycles was $ 8 million due to the good sales of both Indian motorcycles and Slingshot sports trikes, as well as low warranty costs.
In 2018, the manufacturer expects its motorcycle sales to be up in all segments.
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